“You can get a better deal when you order their two-bag subscription.”

What Zachary said, and what's behind it

1. 01

   …you can get a better deal when you order their two-bag subscription.

   Zachary, 0:17

   The math on two bags

   The Double Shot is two 10 oz bags a month for $56.30, $13.70 less than buying them one by one, and every monthly delivery ships free. With START32, your first delivery is $32.

   2 bags, bought one by one$70

   The Double Shot, every month, shipped free$56.30

   Your first delivery, with START32$32 Save $24.30

   Barista kit, one piece per deliveryfree $62
2. 02

   …that anaerobic Ethiopia everybody's been talking about.

   Zachary, 0:04

   Ethiopia Bursa, from an award-winning station

   Grown around Arbegona in Sidama and processed at Mulugeta Muntasha's Dawencho station. His lots placed 2nd in Ethiopia's Cup of Excellence in 2021, and in 2022 four of the country's top ten coffees were processed there.

   Grown by

   Mulugeta Muntasha

   Where

   Ethiopia, Sidama (Bursa)

   Altitude

   2,230 m.a.s.l.

   

3. 03

   …because they're fermented for 96 hours to bring out these crazy fruit flavors.

   Zachary, 0:11

   Sealed 96 hours, by the producer

   Whole ripe cherries are sealed in tanks for four days before they dry. That is where the fruit comes from. Nothing is added, and we don't ferment — the producers do.

   Tastes like

   Papaya · Strawberry wine · Watermelon · Tea

   

4. 04

   …Anaerobic tells you where those beans were grown, the local farmer, and the long process that it took to make those beans.

   Zachary, 0:28

   It's all printed on the carton

   Every coffee's carton names the producer, the altitude, the process and the variety, with a brewing guide on the back.